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Abhishek Bachchan & Nita Ambani named as Ambassadors of cleanliness mission in Maharashtra

Mumbai: The Governor of Maharashtra Ch Vidyasagar Rao today lauched a cleanliness drive at Mantralaya and Raj Bhavan as part of the Swachha Bharat Abhiyan.  The Governor accompanied by Advisor Anil Baijal, Chief Secretary Swadheen Kshatriya, Municipal Commissioner Sitaram Kunte and others cleaned a part of Mantralya to mark the formal beginning of the campaign.   The Governor, accompanied by his wife Vinodha, launched a similar drive involving his staff at Raj Bhavan. Speaking to journalists at Raj Bhavan, the Governor announced appointment of 9 eminent personalities as honorary ambassadors for the Swachh Bharat Abhiyan in the State.  They include renowned spiritual leader Shri Dattatreya Narayan alias Appasaheb Dharmadhikari, filmstar Abhishek Bachchan, Nita Ambani, Rajashree Birla, singer Sunidhi Chouhan, popular actor Makrand Anaspure, ace shooter Anjali Bhagwat, Monika More (who lost both her arms in train accident recently) and Tushar Gandhi. He said that today we launched the cleanliness drive in Mantralaya and in Raj Bhavan. In fact, on 2nd October Gandhi Jayanti, I had visited Mantralaya to give the oath of cleanliness to the staff and officers of Mantralaya. In his Independence Day Speech, the Hon’ble Prime Minister has laid considerable stress on making our cities, towns, villages, schools, temples and public places clean. He has also laid stress on sanitation and provision of separate toilets for girls in all schools. A good beginning has been made in our country. However I do feel that we have to sustain the tempo of the movement for cleanliness. I do feel that a lot needs to be done, both in the city of Mumbai and in Maharashtra to emerge as the cleanest State in the country. Maharashtra has made pioneering efforts in the cleanliness campaign in the form of the Sant Gadge Baba Abhiyan. We have to give a major impetus to the campaign under the leadership of the Hon’ble Prime Minister. We have to focus on public places, beginning with Railway Stations, Hospitals, Offices, market places and so on. I am visiting the Sir JJ Hospital a day after tomorrow, on 18th to take part in the cleanliness campaign. The other day, I had organised a high level meeting of officials on how can we take the cleanliness movement forward. The Advisor to the Governor Anil Baijal, the Chief Secretary, the BMC Commissioner and other senior government officials attended the meeting. We discussed and exchanged many suggestions on cleanliness and sanitation. I have told Chief Secretary and the BMC Commissioner to make the campaign participatory and visible. I have asked them to involve citizens organizations, NGOs in all districts and Housing societies in cities in the campaign. I have told them to identify selected public places which need urgent cleaning and lead the cleanliness effort from the front. Sensitizing the children is also a part of the campaign, and I have asked the Secretary School Education to draw up a plan to create awareness among children about the Swacchata Abhiyan. I am speaking to Divisional Commissioners, District Collectors and CEOs of Zilla Parishads through video conference on 21st October to advance the cause of cleanliness in all parts of the State. Today, I am pleased to announce that at my request, 9 eminent personalities from our State have agreed to be the Goodwill Ambassadors of the Swachhata Abhiyan in Maharashtra. These are Shri Datttatreya Narayan alias Appasaheb Dharmadhikari, Shri Abhishek Bachchan, Ms Rajashree Birla, Ms Nita Ambani, Ms Anjali Bhagwat, Ms Monika More, Ms Sunidhi Chouhan, Shri Makrand Anaaspure and Shri Tushar Gandhi. I am sure their involvement with the campaign will inspire many people to work for cleanliness in society. We have to turn this campaign into a mass movement.

About Sanjay Trivedi

Sanjay Trivedi is honorary editor of Asia Times. He is senior Indian Journalist having vast experience of 25 years. He worked in Janmabhoomi, Vyapar, Divya Bhaskar etc. newspapers and TV9 Channel as well as www.news4education.com. He is serving as Media Officer in Gujarat Technological University, the university which controlling 440 colleges of Engineering, Management, Pharmacy & Architecture colleges in Gujarat.

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