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American company joins hands with HCL Infosystems to enter India

Mumbai: HCL Infosystems Ltd., India's Premier Distribution, IT Services and Solutions Company, announced its business partnership with Hamilton Beach Brands, Inc., a leading small appliance company in America with over 100 years of product innovation.  HCL Infosystems will market and distribute innovative consumer products throughout India under the Hamilton Beach brand, America’s appliance brand for kitchen electrics. Hamilton Beach will leverage HCL Infosystems’ channel and distribution expertise to develop the brand in India paralleling their recent expansion into Brazil and China. "We are proud of our partnership with America's number one kitchen appliance brand. We look forward to working with Hamilton Beach as there is ample headroom for innovation and growth across categories in India's consumer durable industry,” said Sutikshan Naithani, executive vice president & head - distribution business, HCL Infosystems Ltd.  “Our strength lies in our wide-reaching distribution network and local expertise. We have created a dedicated sales, marketing, training and hiring team to ensure the necessary focus and support for a long-term relationship with Hamilton Beach. I envision using our collective strength to become another successful example of bringing global brands to the Indian market.” "We are pleased to partner with HCL Infosystems, the number one distributor in India for consumer products. HCL Infosystems' exhaustive distribution network, coupled with their expertise in the consumer vertical, significantly reduces our time to market”, said Greg Trepp, president and CEO, Hamilton Beach Brands, Inc. “India is a key focus in our global growth strategy. We believe that through our innovative and customized product offerings, we can empower Indian consumers to ‘create fearlessly’ by fusing Western tradition with Indian cuisine. We foresee this alliance scaling new heights in the future” stated Trepp. HCL Infosystems will be responsible for all Hamilton Beach distribution and marketing initiatives throughout India. HCL has launched Hamilton Beach products in Delhi NCR, Mumbai, Bangalore, Chandigarh, Kolkata, Ludhiana, Pune and Hyderabad. Initially, Hamilton Beach will launch 22 different kitchen appliances but plans to expand across different categories and to develop products specific to the Indian market such as superior mixer grinders. The extensive reach of HCL’s distribution and support network will build visibility for Hamilton Beach enabling them to increase their presence and expand their portfolio of offerings in India.

About Sanjay Trivedi

Sanjay Trivedi is honorary editor of Asia Times. He is senior Indian Journalist having vast experience of 25 years. He worked in Janmabhoomi, Vyapar, Divya Bhaskar etc. newspapers and TV9 Channel as well as www.news4education.com. He also served as Media Officer in Gujarat Technological University.

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