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International Film Festival Launched

Sydney: International Film and Entertainment Festival Australia (IFEFA), Co-Founded by Amarinder Bajwa and Maxine Salma announced the upcoming inaugural film festival from 7th Nov to 16th Nov 2014 at NSW parliament house, Sydney on 18th Sept 2014. The Film Festival is first of its kind in Sydney, NSW. ‘Experience the incredible cinematic art and events during the 10 days’ said Amarinder Bajwa and Maxine Salma. With the most impressive line-up of actors, directors and producers Inaugural IFEFA would bring so many stars together that it has never happened before in southern hemisphere quipped Mr Bajwa. In his opening remarks the Geoff Lee MP Parramatta applauded the efforts of the group to celebrate and showcase the cinematic art from South Asia in Sydney, ‘I admire the efforts of Amarinder Bajwa and Maxine Salma who have put together this event after long planning and efforts’ he said. Hon Laurie Fergusson MP, member for Werriwa recollected his days of going to movies and wished a great success to the event. Mr Arun Jagatramka, advisor IFEFA excitedly opened the festival with his account of Bollywood cinema, its development and delved into the brief history. IFEFA is an independent initiative to celebrate world cinema in the southern hemisphere. It provides an opportunity to showcase movies from around the world that are high on art and content and may or may not be shown in cinemas. IFEFA also attempts to celebrate the cinematic art and awards the most original and creative films and artists in the entertainment industry. The mission for IFEFA is To support bold, visionary filmmakers, advance the art form of film and new media, and engage communities with remarkable cinematic experiences. IFEFA is providing an opportunity to the aspiring local talent that have aspirations in script writing, acting, directing, camera and all other components of film making in their hands on 15 day workshop in the ‘Screen Lab’ Conducted by the Bollywood trainer, director and actor Vipin Sharma of ‘Tare Zameen Par’ fame, and Sandeep Malani of Malani Talkies; ‘Screen Lab’ will provide an opportunity to create a short film or a feature film depending upon the script developed in the screen lab by the participants. ‘It will be complete hands on experience for making a film’ says Maxine Salma. IFEFA 2014 is dedicated to 100 years of Indian cinema. There is a large musical drama being staged with 100 years history highlighted by number of musical hits with audio videos. The ‘100 years of Indian cinema’ is a grand musical choreographed, directed and produced by Sandeep Malani and coordinated by Maxine Salma. This is a brilliant and nostalgic compilation of the history of Indian cinema. IFEFA also brings Mr Shahid Rafi, son of the singing legend Mohammad Rafi who will direct a musical night dedicated to Mr Mohammad Rafi along with the local Rafi singers. This nostalgic night is not to be missed that showcases love, romance, loss and happiness in the songs of the legend. A number of stars would attend the tribute to the Legend Mohammad Rafi. IFEFA is also holding its first ‘Dance Competition’ and a male/female ‘Pageant’ during the show. The event is full on with the auditions and final being judged by the Bollywood stars. The closing night on 16th November will be the grand finale of the festival with over 12 stars attending the event with the red carpet, heaps of entertainment, awards and crowing of the winners of dance competition and the pageant. Stars attending the 10 day event from includes Bipasha Basu, Gulshan Grover, Zarine Khan, Eisha Gupta, Neha Sharma, Aftab Shivdasani, new face and highly talented Rekha Rana, Asha Sachdev, Vipin Sharma, Sandeep Malani, Jasmine Panjwani, Harvinder Mankkar, Rekha Rana, Prakash Raj and many more. IFEFA will continue to fascinate, entertain, educate and inspire with its 10 day program playing out at venues across the Sydney. IFEFA will be an annual event and is not funded, IFEFA management is seeking funds from the private sources and sponsors. Festival announced a call for submissions for short, feature and documentary film entries by 30th September. Submissions rules and regulations and complete information regarding eligibility for the 2014 IFEFA Film Festival are now available at http://www.ifefa.com/film-submissions/ All events are ticketed events and range of options are available for the patrons and families to choose from. The tickets will be sold online only through www.yourticket.com.au IFEFA website also have membership packages that provides the opportunity to avail the premium concierge services along with discounts. Current social media and electronic campaigns have started to promote the event and IFEFA website has been a success. IFEFA is continuing to intrigue the audiences with its successful start this year.

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