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Significant demand started for ICC Cricket World Cup 2015

Mumbai: With the upcoming ICC Cricket World Cup 2015, Tours and Travels companies have witnessed an significant demand for this major sporting event. Ms. Shibani Phadkar, Senior Vice President & Head - Leisure Travel Outbound, Products, Contracting, Operations & Tour Management, Thomas Cook (India) Ltd said, “India is a nation of cricket lovers and with Australia & New Zealand playing host to the ICC Cricket World Cup 2015, we anticipate keen interest from Indian cricket aficionados - not merely to watch the matches live on ground, but equally to explore the delightful diversity that both destinations offer. We welcome The Trans-Tasman joint visa agreement, truly an impactful strategic move by the Australian and New Zealand Governments- easing documentation and building catalysing momentum in fuelling demand." At Thomas Cook India, our sales teams are reporting a strong 25% increase in queries, with interest not just from the corporate world, but also from Gen Y, ad hoc groups of friends and family, also the discerning luxury traveller; interestingly MICE groups too. Despite Australia & New Zealand being long haul destinations and prices at peak levels, the Indian consumers’ growing interest augurs well for Sports Tourism, a segment that we hope to see more of in the Indian context. Given that we do not have a partnership/tie up for match tickets, our “Personalised Holidays” Team has created tailor made itineraries that include air tickets, transfers and a host of sightseeing options. Match tickets can either be procured directly online by our customers or from our ground suppliers locally. Buoyed by unique and exceptional experiences in New Zealand we are seeing impressive uptake for adrenalin highs at Queenstown the world’s adventure capital, Black Water Rafting in Waitomo, Rotorua’s geothermal wonderland, the Hobbiton Movie Set, the misty mystery of Doubtful Sound or Fox Glacier and Franz Joseph Glacier: magnificent living glaciers. Restaurant Australia’s campaigns too have created top demand for private island picnics at the Great Barrier Reef, cruising along the scenic Great Ocean Road, gastronomic delights at Kangaroo Island. The profile of Indians keen on indulging in sports based travel itineraries are generally high-spenders and tend to stay longer compared to other traveller segments. With the number of mega sport events such as the Olympic Games, the FIFA World Cup and the Cricket World Cup gaining popularity across the globe, sports tourism is expected to contribute to tourism offers”.

About Sanjay Trivedi

Sanjay Trivedi is honorary editor of Asia Times. He is senior Indian Journalist having vast experience of 25 years. He worked in Janmabhoomi, Vyapar, Divya Bhaskar etc. newspapers and TV9 Channel as well as www.news4education.com. He also served as Media Officer in Gujarat Technological University.

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