Six foot tall Ganesh idol made out of Biscuits
Mumbai: Parle Products, one of India’s pioneers in the biscuit and confectionary manufacturing segment, has announced its association with Mumbai’s most popular Pandal in Lalbaug. This year, devotees of Lalbaugcha Raja will also witness a six foot tall Ganesh idol made out of their favorite Parle Biscuits. The idol will be placed at the waiting area in the Pandal. Recognized as one of the oldest and most revered idols of Lord Ganesha, each year the Lalbaugcha Raja witnesses millions of devotees that travel from far and wide. Being one of the most loved brands, Parle Products will this year add to their excitement as they wait in queues to pay their respect and pray to Lord Ganesha. Parle Products will organize various spot contests and competitions with exciting prizes to be won, thus engaging with devotees and their loyal consumers. Speaking about the association Mr. Mayank Shah, Deputy Marketing Manager, Parle Products said, “Our products are some of the most loved snacks in the country and we are happy to have the idol of Lord Ganesha made out of Parle Biscuits at the Pandal. Every year millions of ardent Lord Ganesh followers visit Mumbai especially for the darshan, standing in long queues for many hours. With our special programme, we will make their wait interactive and offer them an opportunity to win exciting prizes from their favorite brand.” The association will continue through the 10 days of the festival beginning on Friday, 29thAugust, 2014. Parle Products has been India’s largest manufacturer of biscuits and confectionery for over 80 years. Makers of the world’s largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even to the remotest villages of India, the company has definitely come a very long way since its inception.